"Wait, let me Google that..." - A phrase we now encounter everywhere, whether at home, in a restaurant, or on the road. Internet use is becoming increasingly mobile. Smartphone, laptop, tablet, desktop computer: the range of Internet-enabled devices available on the market is constantly expanding. In theory, you should expect your website to be displayed at over 200 different resolutions. And ideally, the website will be displayed clearly and in a user-friendly manner on any screen, thus ensuring good usability. After all, crowded pages and constant zooming and swiping, i.e. wiping across the screen, can quickly scare away site visitors with small devices. That's why many companies develop two or three versions of their website, one view for desktop computers and one or two for specific mobile devices. A good first approach - "better than nothing," you might say. But is that enough with the continuously growing number of mobile users and different output devices? It doesn't have to be! Because by now you have the possibility to optimize your site for all output devices instead of only for selected ones.
The contemporary solution
One thing is clear: modern problems require modern approaches to solving them. Clever minds have recognized this and developed the so-called "Responsive Web Design". Responsive web design is a web design that reacts flexibly to the size and characteristics of the retrieving device. Responsive web design makes optimal use of the available space for the web project.
How does Responsive Web Design work?
The basis of a responsive designed website is a fluid grid. The width of the page is defined by percentage values and thus adapts in relation to the size of the browser window. In addition, the individual text elements, as well as the images and videos on the responsive page are flexible and are displayed larger or smaller depending on the available space. Breakpoints are also set in the CSS code that define specific resolutions at which the page layout changes. For example, it can be set so that an advertisement displayed on the side automatically jumps below the main text as soon as the viewport width becomes smaller than 500 pixels. To assign the exact page layout suitable for each screen, so-called media queries query the device type, as well as the specific properties of a device. Granted: Developing a site in Responsive Web Design is time-consuming and for this reason also 30 to 40% more expensive than a conventional site, but you save yourself from web development of versions optimized for mobile devices only. It is currently the only way to make a website optimally usable for all visitors. And the additional effort for the Responsive page is limited to the development and implementation phase. For content maintenance and later updates and changes to the website, Responsive web design is of great advantage. Instead of maintaining two or more versions for desktop and mobile views, with Responsive Web design there is only one URL and one page to work with. This can be a huge time saver and ensures consistency, making your site recognizable on any viewing device.
Its very important for SEO
Google supports and recommends Responsive Web Design. And every website owner knows how important a good position in the Google ranking is. The higher your website is in the Google hit list, the more often it will be clicked and called. Responsive web design uses only one URL and always sends the same HTML code. This way, you won't have problems with duplicate content that can result from multiple versions of your website. Making sure that everyone gets the right view for their device are the media queries that assign the correct stylesheet to the device. The unified URL makes it easier for Google to index the content using algorithms. In addition, it is very likely that Google will give better ratings to websites in mobile searches that are also optimized for mobile devices.
When does it make sense?
The design of your website is your flagship and responsible for the first impression on your visitor and potential customer. And as we all know, there is no substitute for a good first impression. With Responsive Web Design you ensure the best performance of your website and prove forward thinking, because in the next few years Responsive Web Design will become increasingly important as the diversification of Internet-enabled devices on the market increases.
Leave the past behind!
We can redesign any layout to be responsive. There is virtually no border!