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Competitive advantages through optimisation of work processes in the company, cost savings, more transparency and simplification of various work steps are some of the reasons why more and more companies are opting for an ERP system. From enterprise resource planning to production planning, procurement, project management, document management and controlling - ERP systems offer many management solutions to realise your company's potential. Originally, ERP (Enterprise Resource Planning) systems were used almost exclusively in large companies. Nowadays, medium-sized and small businesses can also benefit from the advantages of this software solution.

The future of B2B and B2C commerce

Imagine a shop system where customer, product and transaction data are automatically updated and managed, or a web shop that offers your long-standing B2B customer a customised shopping experience from the product range to the ordering process. Such eCommerce solutions will determine the future of B2B trade. However, they are already possible now. The prerequisite for this is eCommerce integration. By integrating your B2B shop into your merchandise management system, you can make procurement, logistics, administration and customer service more efficient.

They belong together

Even today, B2B shops often run independently of business management processes. ERP software and eCommerce are managed separately, even though important article and transaction data are located in the merchandise management system. This outdated silo thinking of companies brings with it a multitude of disadvantages for the online shop. Customer data is not necessarily up to date, order entry only works via error-prone manual data entry and shop item master data may be out of date. The result is a shop that does not meet the constantly increasing customer requirements, even in terms of an omnichannel strategy. Without the integration of business management systems, eCommerce is not scalable and thus not fit for the future.

Process Optimisation

The advantage of seamless integration of your webshop lies in the flowing exchange of data. Customer, product and transaction data can be managed in one system. The data is exchanged bidirectionally between the shop and the backend system. In this way, product and inventory data of the webshop are always up to date. Negative customer experiences, for example by ordering a product that is already sold out, are avoided by the automatic data exchange.

Only ERP connections possible?

In addition, PIM and CMS systems offer the possibility to automatically enhance product master data from the ERP system with texts, photos or videos. Rich content has a significant influence on the purchase decision of potential customers, especially in the case of high-priced products or products that require explanation. A uniform database also forms the basis for the automation of processes. Through the interaction of shop and ERP system, for example, incoming and outgoing goods or stock levels are managed automatically. ERP integration also brings greater efficiency to the processing and management of order processes. Order data no longer has to be entered and transferred manually. From ordering to transport to invoicing, the processes can be automated and without transmission deficits. Errors that occur during manual data entry are reliably avoided.

How does an integration work?

The automation of business processes works via eCommerce integration. There are several ways to integrate your online shop into the existing system environment. The differences result from the degree of integration between the shop and the backend systems. The ideal depth of integration depends on the individual shop requirements and can be evaluated by our Backend Experts.

Connect your systems

We can assist your to bring your systems closer together. Lets have a talk and figure out if we can help you.